Internet of Things

IoT – Is It Really Creating Business Opportunity & Disrupting Industries?

22 November 2019 | Team EACPDS

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The very definition of many industries is changing in no small part due to the of the Internet of Things (IoT) and its’ ability to disrupt and generate new business opportunities. Industry leaders across the board are starting to embrace IoT projects, use IoT devices, and build smart connected products using IoT platforms.

This article references real IoT case study stories and internet of things examples from John Deere and Nike to provide you with a better understanding of how the IoT is starting to shake up and disrupt industries.

 To paint you a picture of exactly how the IoT is creating business opportunities for organizations today, let’s start with a company you might already be familiar with – John Deere.

Before the rise of IoT

John Deere has been making tractors and agriculture equipment for over 175 years.

For many years, though, they made simple tractors that weren’t ‘smart’ or connected products, they were just mechanical.

Soon enough, over time, John Deere’s products started to become smart and connected– changing everything for the organization.

Creating smart products & connecting devices

John Deere began to equip their products with digital dashboards, engine control units, sensors to alert users if they are running out gas, if oil pressure is too high, if hydraulic pressure is too low, etc.

By doing so, John Deere began to realize the countless benefits that came along with connecting their agricultural equipment to the internet of things, which eventually would provide the ability to remotely monitor the equipment’s performance.

Now remember, at this point, John Deer was still a tractor company, but as the organization moved forward with their vision of smart connected products, they also created what is called a smart connected product system.

The evolution of a smart connected product system & Digital Transformation

At the heart of John Deer’s product system is what is called a combine harvester. Their combine harvester harvests grain from fields, separates the head or the ear from the stalk, and divides the hulls, cobs, and the husks from the kernels of grain.

Today these smart connected combines have the ability to smartly monitor how many kernels came from a single patch of land, and how many kernels came from another.

In fact, they even collect, store, and send data to the cloud for the following season – so the machine is able to perform what is called a smart planting scheme.

During the smart planting scheme, the tractor hooks up to a tiler, which is basically a plow. As the plow works the soil, the equipment frequently fertilizes it, particularly with nitrogen. The equipment then follows its smart planting scheme – if the yield was low, nitrogen application should be high in a particular spot. If the yield was high, nitrogen should decrease.

Next from the connected product system comes the tractor pulling the planter that puts kernels in the ground for next year’s crop. It’s doing the same thing.

With a wide variety of seeds, the planter makes smart decisions for specific spots as needed. The smart connected equipment even knows when to use different drought resistant seeds in particular dry patches of land.

Smart products and the internet of things

John Deere created their own unique smart connected product system with the equipment they manufacture.  By using smart connected devices, sensors, and building on top of an IoT platform, they slowly started to connect their entire product line.

This breakthrough in farming equipment enabled their products to work together and share data back and forth.

Farmers are now able to correlate their inputs and outputs, while reducing inputs and maximizing outputs. This means productivity and profits.

Taking it a step further, John Deere designed a smart farm system where, depending upon commodity prices, the equipment has the ability to plants different seeds.

Farms that irrigate now have the ability to place sensors in the soil to that read moisture levels. Using this knowledge, the smart equipment is able to determine whether it should apply more or less water to particular locations.

Agricultural equipment can now even assess upcoming weather forecasts and determine if irrigation is critical.

New business opportunities with IoT

John Deere went from selling tractors to selling sophisticated information systems that can run smart farms.

With the technological advancements around today, a company like John Deere now has to determine the actual business they are in.

IoT presents new industry opportunity

Somewhere along the way, while developing smart connected products, John Deere became a software company and a systems integrator.

The internet of things presented John Deere with an opportunity to compete within an entirely new industry. 

In fact, some say with this the new industry opportunity, John Deere even has the ability to compete with other well-known IT system integrators – such as Accenture.

The internet of things and smart connected products present a very interesting phenomenon, that’s happening right now.

Homes are beginning to transition to smart homes. Automobiles are starting to become smart. It’s happening everywhere you turn, even if in some cases it might be very subtly, or slow.

Products are evolving

Nike is another great example of how the IoT has started to accelerate and transform organizations.

Historically, Nike has made shoes, clothes and sunglasses – but today, their product line is now much more than that.

For Nike, it’s no longer just about clothes and shoes anymore. Their products have evolved from fitness equipment to fitness monitoring systems – driving personal health and wellness goals.

They too, started connecting their products by adding sensors into their shoes, clothes, and Fuel Bands.  This has enabled their smart connected products to help people maintain physical fitness and health.

Businesses possibilities of IoT

With the real-world examples from John Deere and Nike, it’s easy see how businesses are starting to expand their industry boundaries with the internet of things.

The world is changing, smart connected products are continually evolving. What is your organization doing to stay ahead?

Explore the business possibilities of IoT for your organization

Organizations today are adopting valuable IoT solutions to lower operating costs, increase productivity, and develop new products.

The Internet of Things can offer your organization an opportunity to be more efficient whether its connecting devices with automated systems that gather information, analyzing IoT data, creating an action to learn from a process, achieving the pinnacle – remote control, support and maintenance.

We want to help you achieve your IoT objectives

Not sure what the advantages of IoT are for your organization? We would love to help you define and push your boundaries!

Our technology specialists are experts at devising what IoT solutions, devices, projects, and business models are best suited for your organization. Let’s have a conversation.