- Reuse and instrument released designs
- Embed sensors into new designs
- Connect CAD models via digital twins to real-world data
- Use real-world sensor data in CAD design
- Integration with ThingWorx, the world’s leading industrial IoT platform
- Prepare for Product as a Service
The future of digital transformation is happening now, and it is driving the future of all industries. This article highlights just about everything you need to know about the impacts and trends involving digital transformation.
No matter where your company resides on its digital journey – or even if you have yet to start with digital transformation, this article is just for you.
What is Digital Transformation?
Digital transformation refers to the concept of applying innovative uses of digital technology to solve traditional business problems.
For example, in a narrower sense digital transformation might refer to a simple concept such as ‘going paperless’. Yet, on a larger scale, it might refer to ‘achieving digital business maturity’.
Digital solutions not only enable organizations to achieve new levels of efficiency through automation, but they also open doors for creativity and innovation (rather than simply enhancing and supporting traditional methods).
Although applying the use of digital technology to solve traditional problems can offer numerous business advantages, many organizations have yet to begin the journey with digital transformation.
Digital Innovation: Where to Start?
With numerous applications, methods, and strategies, it can be difficult to know where to even start with digital transformation!
If this is the case with your organization, – don’t worry, you’re not alone.
According to a research study performed by Accenture and the World Economic Forum, 80% of executives stated they were completely convinced ‘digital’ advancements would fundamentally change and transform their industry within the next 5 years!
That’s right. Eighty percent! … And they’re not wrong at all!
In fact, digital technology has not only already begun to transform industries, but it has also started to transform the way the world experiences products. Despite the ability to recognize the effects that digital processes will bring, only 17% of the studied executives stated they had a strategy in place to address the challenge of digital transformation.
This left a shocking 87% to admit they had no current digital strategy in place whatsoever! This is exactly why, if you have not yet started your digital transformation journey, it’s important to realize A) It’s not too late and B) You are not alone. There is no better time to start than now!
Organizations are realizing the significant impacts that the digital transformation era brings and how it’s going to drastically change just about everything when it comes to the way we do business.
The Impact of Digital Transformation
The process of digital transformation is creating entirely new ways of doing business. It has begun to create new experiences for customers while adding entirely redefined value propositions for mature product segments.
This era of digital transformation has started to impact and define what products are and what they mean to businesses and consumers.
Product perceptions are changing
Digital trends have also started to influence purchase decisions and sales processes. As the digital world has advanced, the average consumer is making purchase decisions with a Product as a Service (PaaS) mindset.
This means the rise of digital transformation has driven consumers to be sold by the outcome of the product – the recurring value. Manufacturers can address this shift in the market demand archetype by embracing three technology categories – Internet of Things (IoT), analytics, and mobile.
The future and advancement of technology is happening now
Established power plays and industry lines are beginning to blur. You cannot wait until some time in the near future to start your digital journey.
If your organization is going to succeed going forward, you won’t want to be left behind in this new industrial revolution, or you will fail.
Whether or not you’ve noticed if your industry has been affected yet, the key message is the effect of these disruptive technologies doesn’t discriminate one sector or industry. Every industry will see a major impact due to these digital technology advancements… And it is happening right now.
‘Business as usual’ is no longer an option. Organizations must adapt in order to survive.
The future of Digital Transformation: Smart, Connected Products
Digital transformation is reinventing products. Products from cars, to jet engines, to pumps, to heavy equipment, to medication, and more!
Machines, assets, and devices are starting to communicate, learn, and react to newly accessible context as they exchange and leverage data from sensors.
We are talking about the area of ‘living products’ – meaning transformative products that are responsive, collaborative, reactive, and responsible. Whether products are B2B or B2C, there will be a totally different process in the way we think about how our customers are using our products in the near future.
The future is now. Don’t let the opportunity slip away.
The first step in your digital transformation journey should be a strategic one. Understand where you are, where you want to be according to your current framework or understanding, and where you’d like to be as you embrace future technology and evolve with changing markets and new opportunities.
EAC Product Development Solutions would like to help you begin your transformation. We provide the people, technology, and services to make any transformation successful. The first step should be a Product Development System Assessment (PDSA). This will help you understand the opportunity that lies in front of you. Request more information on the PDSA today and start taking your digital transformation seriously.
Remember in 1977 when Ken Olson, the founder of Digital Equipment Corporation said, “there is no reason anyone would want a computer in their home”? Boy was he wrong. Not even a leader in the technology industry could predict how quickly our usage of technology would change.
If you don’t make an effort to keep up with the fast pace of technology; you will fall behind. It’s critical that you proactively embrace and move towards digital processes to ensure that future products better meet the needs of customers.
What better way to keep up with the future than making highly accurate product performance and behavior predictions with the right design tools?
PTC developed a Creo extension called Creo Product Insight. It lets designers and engineers incorporate the latest sensor technology into their designs.
What is Creo Product Insight?
Creo Product Insight captures and analyzes product data from live sensors on prototypes and products directly within your CAD model. This tool produces a digital twin, an exact replica of a physical prototype in a virtual CAD model, to mirror the performance of a product under real-world conditions.
How does it work? You add digital sensors from a library directly into your CAD models in Creo. Then you connect them to the data streams from physical products. Whether you’re looking to get more value out of your prototypes, design smart connected products, or use data to improve the quality of existing products, the Creo Product Insight Extension allows you to design smarter.
So how are organizations keeping up with the digital transformation with the Creo Product Insight Extension?
Improving New Product Design
When you’re improving new product design you’re most likely basing your design decision on assumptions and historical data. This puts you in a difficult spot because you may not have up-to-date-information which may cause inaccurate solutions and error-prone results.
Creo Product Insight allows you to validate design assumptions using real-world data from the field directly in Creo’s simulation and analysis tools. Using this extension also decreases your reliance on building prototypes because it gives you live product performance and behavior.
Improving Existing and Next-Generation Product Designs
The absence of real-world product data stunts the optimization of current and future products. If you had access to real-world data, you would be able to validate design criteria against customer usage data and mitigate risk of product failure, warranty, repair, and liability.
With Creo Product Insight and ThingWorx you can analyze field data and provide meaningful information back to engineering. Using real-world data allows you to identify opportunities for new products in the market and understand over and under engineered designs to reduce product life cycle costs.
Improving Smart Connected Product Design
The lack of specialized tools that support smart connected products puts you at risk of falling behind the digital transformation process. When sensors and a strategy to capture real-live data are disconnected from your design process there is no way to deliver the value that your customers deserve out of their products.
Creo Product Insight gives you the ability to optimize sensor replacements, choose a sensor type, and validate data capture requirement during the design process. The extension creates an integrated design process that delivers optimal value from smart connected products.
Creo Product Insight Capabilities and Benefits
Capabilities:
Benefits
- Eliminate manual workflows to use real-world sensor data in design
- Optimize products to real-world conditions
- Ensure that future products better meet the needs of customers
- Creo analyses outside of the design office
- Decrease reliance on physical prototyping
Creo Product Insight Licensing and Creo Version Capabilities
The Creo Product Insight is an add-on extension that is available for subscription licensing only. You do not need ThingWorx to use this extension – although using ThingWorx with it will fully optimize your results.
“Physical” Sensors – Creo 4 (M020):
- Easily define and place ‘measure’ sensors by adding physical sensors to Creo Assemblies
- New Instrumented sub-type to protect reused/released design data
- Associated parameter and input definitions and associated calculations
- Define (physical) calculating sensors (M020) to report analysis results (center of gravity, mass, area, etc.)
UX Sensors – Creo 4 (M030 & M040):
- Connection to ThingWorx to support reporting analyses results (M040)
- Run Creo analysis using Behavioral Modeling, Simulation, and Mechanism Dynamics (M040)
- Read real-world data from ThingWorx (or CSV data file) and use input variables to run analyses and report results back to data tables
“Virtual” Sensors – Creo 4 (M050):
- Specialized Virtual sensor handling – (excluded from BOM, meshing, and graphics)
- Directly connect and read sensor data from file or ThingWorx
- Use real-world sensor data to drive simulations
- Creo as a Service from ThingWorx (M050)
- Save/Export analysis results together with input values back to data file
Get live data from CAD models
Download the Creo Product Insight datasheet or watch this webinar replay to learn more and see if your organization could benefit from collecting live data directly within your CAD models. I’m willing to bet it can.
